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When NY fashion comes calling: Kenneth Cole debuts in India; Mumbai store promises a powerful dose of retail therapy

The global fashion brand has opened its first flagship store in India at Infiniti Mall, Malad.

ET Bureau|
Nov 15, 2019, 08.00 AM IST
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Agencies
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Ujjval Saraf (left), MD, Brandzstorm India Marketing Pvt Ltd, with Kriti Kharbanda and Pulkit Samrat at the store launch.
Global fashion brand Kenneth Cole has opened its first flagship store in India at Infiniti Mall, Malad, through Brandzstorm India Marketing Pvt Ltd.

The store was officially launched by actors Pulkit Samrat and Kriti Kharbanda. The event was graced by fashion aficionados, business personalities, influencers and Mumbai’s social glitterati.

Spread over 1,200 sq ft, the new store promises a dose of retail therapy, a seamless assortment of lifestyle products, interactive decor, minimalistic design, and vibrant interiors. Luxuriously merchandised, the store sells men’s and women’s footwear, clothing, handbags, luggage and accessories, with the products priced from ?3,000 to ?20,000.

Kenneth Cole footwear are inspired by the modern needs of the urban uniform. The 2019 collections feature a wide range of styles adapted for the ultimate versatile wearability. Find your fit with TECHNI-COLE performance technology, comfort cushioning and moisture-wicking interiors or superior leather uppers with rubber-injected outsoles.

Another highlight is the new selection of clothing, which is office appropriate, but also for an evening outing.

The store was officially launched by actors Pulkit Samrat and Kriti Kharbanda. ​
The store was officially launched by actors Pulkit Samrat and Kriti Kharbanda.

The brand’s luggage sets will set you up for any trip. The designs feature practical and organised compartments that will ensure that your travel experience is as seamless as possible. Plus, with stylish colours and exteriors, buying luggage sets will keep you looking put together. Another plus is the ease in spotting your stuff at the baggage claim when you shop styles with a colour pop or metallic accent.

Announcing the launch, Ujjval Saraf, MD, Brandzstorm India Marketing Pvt Ltd, said, “We are excited to launch the first flagship Kenneth Cole store in India at the upscale neighbourhood in Malad, Mumbai. For over three decades, the Kenneth Cole brand has defined the standard of global fashion with its distinctive New York-style and classic designs. We are pleased to bring the brand to the Indian customer and believe there will be a high degree of acceptance from our patrons in Mumbai. The new store will provide irresistible shopping experience, giving customers access to a wide choice of Kenneth Cole New York products under one roof.”

“Kenneth Cole Productions is pleased to have opened our flagship store in Mumbai and to offer best-inclass service in the region,” added Marc Schneider, CEO, Kenneth Cole Productions Inc. “The Infinti Mall store opening will help us establish our footprint in India and we look forward to continuing to develop the Kenneth Cole brand across the country in the coming years.”.

For more details, call: 9004044567

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