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    Matt Seddon, the new CEO of Saatchi & Saatchi India

    Synopsis

    Kamal Basu, Saatchi & Saatchi India’s CEO of eight years put in his papers last weekend in a sudden move that took many agency insiders by surprise.

    It’s a big move in an ad agency that one industry observer calls a “forever small agency.” Perhaps in a bid to shed that tag, Saatchi & Saatchi India is bringing in a CEO from outside the country but from within the Saatchi stable. Kamal Basu, Saatchi & Saatchi India’s CEO of eight years put in his papers last weekend in a sudden move that took many agency insiders by surprise.

    Replacing Basu In February is Matt Seddon, currently CEO, Saatchi & Saatchi Philippines. Seddon will report to regional CEO Chris Foster. “I have a simple two-point agenda — to articulate clearly what Saatchi & Saatchi as an agency stands for and to drive the team in India single-mindedly towards that goal,” says Seddon.

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