Should I continue to invest in ICICI Prudential Bluechip Fund?

I have been investing Rs 1 lakh every year in ICICI Prudential Bluechip Fund for the last two years. Its current value is Rs 1.73 lakh. Should I continue to invest?
--Amit Kushwaha

Prableen Bajpai, founder & managing partner, Finfix Research & Analytics, responds:

You have not mentioned why you have invested in the scheme, your other financial goals and risk profile. An investment should be linked to a financial goal, like buying a car, retirement corpus, or children’s education. It can also be wealth creation or any other goal. It will help you to define the time you have in hand to achieve your goals.

If you do not have any specific goals or investment horizon, you should invest in equity schemes only if you are ready to stay invested for five to seven years.

If you can hold your money for five to seven years, you should continue with your investment. You can even top-up your investment. However, instead of parking your money at one-go every year, I would ask you to take the systematic transfer route (STP).