An inside look at how coaches are helping corporate executives make faux pas-free public appearances.
In the corporate world, reputation is a fragile commodity. Ashwani Singla, who runs Astrum, a reputation management firm in Gurgaon, knows this well. Recently, he accompanied a company’s chief executive officer to meet an industry bigwig. The CEO, known for his eloquence and affability, greeted the other person with a warm: “How are you?” followed by, “Great hairstyle.” “Instinctively, I
Astrum’s Singla says executives have now started receiving leadership training early on so that by the time they get to the CxO level, many of their fears are allayed. “It is like doing theatre. The first night is always tough. But subsequent shows get better.” “Ultimately, it is a performance. And you need to perform well,” says Srinivasan.