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Changing market dynamics: India Inc takes digital marketing to villages

Changing market dynamics: India Inc takes digital marketing to villages
Changing market dynamics: India Inc takes digital marketing to villages
At L&T Finance, underwriting of loans is on the basis of data and analytics, so as to eliminate human biases.

Synopsis

Corporates like Mahindra Agri, L&T Finance, Hero, Marico, Maruti Suzuki and others have put in place well-defined strategies tailored for mobile phones consumers who are increasingly going digital.

Rural India response to urban urban folk who believe Microsoft Team, Facebook Live, Webex & You Tube videos are essentially digital tools city slicker’s use is a resounding “okay boomer.” And India Inc has cottoned in on this changing market dynamics for rural India.Corporates like Mahindra Agri, L&T Finance, Hero, Marico, Maruti Suzuki and others have put in place well-defined strategies tailored for mobile phones consumers who are
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