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Puma India elevates India MD Abhishek Ganguly to General Manager- SE Asia and India

In a letter to the brand’s business partners, Bjorn Gulden, global CEO of Puma SE, announced Ganguly’s elevation in the company adding that that he will continue to work out of Puma’s India head office in Bengaluru.

, ET Bureau|
Last Updated: Mar 03, 2020, 09.40 PM IST
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For FY-19, Puma India reported a total income of Rs 1413 crore, up 23% from the same period a year ago. The sportswear retailer competes with Adidas, Reebok and Nike. In India, Puma operates through a single brand foreign direct investment route.

German sportswear brand Puma on Tuesday elevated the company’s current India managing director, Abhishek Ganguly, to general manager-Southeast Asia & India. With this change in role, Ganguly will take on additional responsibility of overseeing 11 key markets in Southeast Asia including Malaysia, Thailand, Vietnam, Singapore and Philippines.

In a letter to the brand’s business partners, Bjorn Gulden, global CEO of Puma SE, announced Ganguly’s elevation in the company adding that that he will continue to work out of Puma’s India head office in Bengaluru.

This move makes Ganguly the first India-based manager to get a large global portfolio. As MD for Puma India, Ganguly was responsible for India, Bangladesh, Sri Lanka, Nepal and Bhutan until now. Ganguly had joined Puma’s founding team in 2006 as director-sales and marketing.

The organisational communication by Gulden also mentioned that the sportswear maker’s Southeast Asia operations will now be part of its larger EEMEA (Eastern Europe, Middle East and Africa region) business region.

“The Puma board has decided that the area Puma Southeast Asia will become part of the region EEMA which is led by our general manager Arne Freundt. This ensures that the area gets the required focus and attention that is needed to support the strong growth and also ensures seamless front-and-back end responsibilities,” Gulden said in the letter.

For FY-19, Puma India reported a total income of Rs 1413 crore, up 23% from the same period a year ago. The sportswear retailer competes with Adidas, Reebok and Nike. In India, Puma operates through a single brand foreign direct investment route.

About 77% of the brand’s India business comes from offline and 50% of which comes from its exclusive stores. Puma has celebrities like Virat Kohli, Sara Ali Khan and Mary Kom as its brand ambassadors.

(Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)

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