Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.
11,686.3014.15
Stock Analysis, IPO, Mutual Funds, Bonds & More

Japanese advertising company buys majority stake in FHO Communications

Gullu Sen and Rajesh Aggarwal, managing partners of FHO will continue to manage Daiko FHO in the same role.

, ET Bureau|
Jun 15, 2018, 07.54 AM IST
0Comments
BCCL
Deal-bccl (2)
Founded in 2011 by former Dentsu executives — Sen and Aggarwal — FHO has grown at a fast pace as an independent full service agency
MUMBAI: Japanese advertising company Daiko Advertising has acquired a majority stake in New Delhi-based creative advertising firm From Here On Communications (FHO). Post acquisition, the company will be re-branded as Daiko FHO.

Gullu Sen and Rajesh Aggarwal, managing partners of FHO will continue to manage Daiko FHO in the same role. Hiroshi Ochiai, president, Daiko Advertising, said, “We found FHO to be the most compatible partner, as they have a lot of experience handling not only Japanese brands, but other big brands as well.”

Founded in 2011 by former Dentsu executives — Sen and Aggarwal — FHO has grown at a fast pace as an independent full service agency, specialising in brand strategy, above the line and digital advertising. Some of the clients include Yamaha, Tilda, Emaar, American Standard, Kenstar, MensXP, Reliance, Videocon, Escorts, ET Money, and Prince Pipes among others.

“We see this as a great opportunity to learn from each other, and explore new dimensions in communication,” Sen said.

Aggarwal added, “This will allow us to use international tools and learnings, to take Daiko FHO to the next level. We will now look at expanding into new markets.” Osaka-headquartered Daiko Advertising and FHO did not disclose the financial details of the deal.

For Daiko, the acquisition will mean strengthening its base in India and expanding in Asia.
0Comments

Also Read

Correction: Trump-Japan story

G20 environment and energy ministers meet in Japan

Japan’s new norms may not hurt Indian IT

Sri Lanka signs port deal with India, Japan

India, Japan, Sri Lanka move to counter China

Comments
Add Your Comments
Commenting feature is disabled in your country/region.
Download The Economic Times Business News App for Live Elections News & Results, Latest News in Business, Share Market & More.

Other useful Links


Follow us on


Download et app


Copyright © 2019 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service