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Govt issues guidelines to promote use of GI logo, tagline

Kolhapuri_bccl

Recently ,the iconic Kolhapuri Chappal was granted the GI tag.


New Delhi: In a move to promote Indian products identified closely with a place, the government has allowed retail outlets or e-commerce platforms to use the Geographical Indication (GI) logo and tagline for display and sale of such products with prior approval.

A GI is primarily an agricultural, natural or a manufactured product (handicraft and industrial goods) originating from a definite geographical territory.

The Department for Promotion of Industry and Internal Trade (DPIIT) has issued guidelines for the usage of the GI logo and tagline, and thereby promote Indian GI products.

"A common GI tag would help create awareness among both GI producers as well as consumers, so as to increase the marketability and saleability of these products," it said.

It had launched a common GI logo and tagline in August last year.

In the guidelines, DPIIT said the logo will act as a certifying mark that can be used to identify all Indian products registered as GIs, irrespective of the categories but the ownership rights to the GI logo and tagline vest in the DPIIT through the secretary.

Also foreign GI products, whether registered in India or not, are "not allowed to use" the GI logo and tagline.

"Use of the GI logo and tagline may be allowed with prior approval of the DPIIT...for display and sale of Indian GI products by wholesale or retail outlets, or e-commerce platforms," said the draft, on which comments of stakeholders have been invited by the DPIIT.

Prior nod of DPIIT would be required for publication of the logo and tagline in articles, blogs, through newspapers, magazines, and internet.

The draft further said "no fee/charges shall be levied for granting the permission for the use of GI logo and tagline" and the duration for the usage would be as decided by DPIIT on case-to-case basis.

Also, DPIIT would not be responsible for the authenticity or quality of the products on which the logo and tagline are used.
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