Direct messages on the desktop have been in the works for a while now.
Global scrutiny post Cambridge Analytica has led to tighter controls being exercised by Facebook.
Instagram's latest update has removed the ability to choose which photos get uploaded to your Photo Map, with all photos now tagged with a location automatically added to your map.
Up until now the square format was first introduced as an homage to Polaroid instant film, but it mostly ended up being an annoying limitation in the digital age.
Gone are the days when Facebook was the undisputed champ of the digital advertising world. Today, global and national brands are moving to Instagram.