The Economic Times

Black Friday frenzy goes global, and not everyone's happy

A worldwide phenomenon

A worldwide phenomenon

While people might not celebrate Thanksgiving in France, or Russia, or South Africa, there is something they definitely do: shop on Black Friday.

The phenomenon thats essentially American has now spread across the world, and with such a force that its receiving backlash from some activists, politicians and even consumers.

Those working at Amazon in Germany went on strike on one of the busiest days of the year to fight for better pay. Near Paris, many climate demonstrators blocked one of the warehouses to protest over-production that they believe is killing the planet. Some even want to ban Black Friday altogether. Others believe its hurting small businesses.

An impressive marketing play

An impressive marketing play

The Black Friday advertising push has extended beyond the one day to Cyber Monday, with retailers in several countries spreading them across what's often called ``Black Week.''

In the Czech Republic, one electronics chain encourages shoppers to ``Make Black Friday Great Again,'', and it features a man in a suit wearing the detinctive red cap which was used by Trump's campaign.

Although the phenomenon is less widespread in Asia, many major companies like Japan Airlines use it as a slogan.

Broadcasters in South Africa showed people waiting in line to shop in one of the world's most socially and economically unequal nations. The respected weekly Mail & Guardian newspaper decried in a scathing editorial how Black Friday is used to enrich big retailers.

``Like no other day, this Friday shows how broken the world we have built is,'' it said.


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