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Gujarat BJP strategises about expansion drive, to go beyond ‘missed call’ campaign

Gujarat BJP media cell convenor Prashant Vala said that while the party would continue its “missed call” campaign for enrolling new members, it would take other steps now for accuracy.

ET Bureau|
Jun 20, 2019, 07.49 AM IST
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BJP has set a target of expanding its existing primary membership of one crore by 20%.

GANDHINAGAR: The top leadership of the ruling BJP in Gujarat is holding a series of meetings ahead of the forthcoming expansion drive in the state.

Leaders, including Gujarat BJP president Jitu Vaghani, chief minister Vijay Rupani and BJP national organisational secretary V Satish, met on Tuesday, and the convenors of Gujarat BJP IT cell and media cell were briefed by party’s national IT cell convenor Amit Malaviya via video conferencing on Wednesday.

BJP has set a target of expanding its existing primary membership of one crore by 20%. Currently, the party in the state has over 80,000 active members apart from 1 crore primary members, most of whom have become members through the “missed call” campaign.

Gujarat BJP media cell convenor Prashant Vala told ET that while the party would continue its “missed call” campaign for enrolling new members, it would take other steps now for accuracy. “Once someone gives a missed call to the designated number, s/he will be sent a link via SMS, which will open a form seeking basic information like name, address, parliamentary and assembly constituencies. Once the caller fills up the details, he will be sent a one-time password which he will have to key in to complete the registration process,” Vala added.

Once a database is created, this would be further divided district-wise and workers will reach out to the callers. The programme will start from July 6.

The meeting happened at a time when Congress has approached the SC over EC’s separate notifications for two Rajya Sabha seats from Gujarat that fell vacant after BJP chief Amit Shah and Smriti Irani were elected to the Lok Sabha.

“There’s no strategy to be made for this,” said Gujarat BJP spokesperson Bharat Pandya, claiming BJP would anyway win both the seats.

Gujarat Congress has challenged the notification in the SC. “We will fight to uphold the Constitution and save democracy. We are confident that SC will rule in our favour,” Gujarat Congress president Amit Chavda had earlier said.
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