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    Tata Trusts commences pan India campaign to prevent spread of COVID-19

    Synopsis

    Tata Trusts said it has made publicly available through social media about 300 such videos and audio messages, in different languages, and dialects like Dongri, Kumaoni, Ladakhi, Garhwali, Santhali, Mundari, Kutchi (Gujarat) and Koborok (Tripura).

    PTI
    New Delhi: Tata Trusts on Friday said it has started a nationwide community outreach campaign to induce adoption of health practices, as promoted by the government, in rural areas to prevent the spread of COVID-19.

    Beginning March 31, the exercise is expected to have already reached about 1.2 crore people across 21 states, Tata Trusts said in a statement.

    The campaign '5 Kadam, Corona Mukt Jeevan', ranges from video messages in various local languages, even dialects, short animation videos and infographics to audio messages, and SMS-based messaging, it added.

    Tata Trusts said it has made publicly available through social media about 300 such videos and audio messages, in different languages, and dialects like Dongri, Kumaoni, Ladakhi, Garhwali, Santhali, Mundari, Kutchi (Gujarat) and Koborok (Tripura).

    Over 70 celebrities, including Nana Patekar, Harbhajan Singh, Atul Kulkarni and Sonali Kulkarni , have lent their support with video and audio messages, it added.

    Further, the Trusts have deployed more than 430 master trainers in these 21 states who in turn have trained a pool of over 8,700 community resource persons (village volunteers) to deliver the message, it said.

    "Through existing programmes, volunteers, associate organisations, community radios, village-based public address systems, and use of various internet and communication technologies, the programme is expected to have reached out to about 1.2 crore people till date," Tata Trusts said. MSS RUJ RUJ
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    4 Comments on this Story

    Kartar Singh183 days ago
    TATA - IS A COMMITTED PUBLIC SOCIAL RESPONSIBLE BUSINESS ENTERPRISE IN THE COUNTRY SINCE OUR INDEPENDENCE AND STILL KEEP THE SAME PATH OF COMMITMENTS WITH TRUST. THANK YOU TATA TRUST SERVICES.
    Vinodh Kumar183 days ago
    We applaud the Tata's for standing up for our Country but would not buy their products instead we go after MNC products.
    Dharm Deo Sharma184 days ago
    Thank you Tata. It is the way: 5 kadam. Simple and effective for masses.
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