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    Portfolio Night 10: What’s in your portfolio?


    Some 84 participants from 13 Indian cities kept their appointment with the best creative brains in the business.

    The tenth edition of Portfolio Night, and the third in India, was held last week at a tony hotel in Mumbai. Lowe Lintas played host this year.

    Since inception, Portfolio Night always takes place the same evening, simultaneously, across cities; this time it was conducted in 18 cities worldwide. Some 84 participants from 13 Indian cities kept their appointment with the best creative brains in the business.

    Amongst the creative directors who participated were: R Balki, Lowe Lintas; Prasoon Joshi, McCann Worldgroup; Sonal Dabral, DDB Mudra Group; Josy Paul, BBDO India; K S Chakravarthy, Draftfcb Ulka and Nitesh Tiwari, Leo Burnett, along with many others.

    Started in 2002, Portfolio Night is an opportunity for freshers to show their work, gain advice and maybe even a job — all in a single evening. Josy Paul, chairman and CCO, BBDO India, didn't see any marked difference in the quality of work, but certainly thinks there is an increased interest in advertising.

    "All the youngsters are eager and keen to work their magic in the 15 minutes that they get with each CD. You can feel the heat of expectation in their eyes.They consider it to be the platform to change their lives." Paul was particularly impressed with the work of a young visual thinker from Pune who, Paul reckons, has the potential to work with anyone, anywhere in the world.

    This was the first Portfolio Night for Nitesh Tiwari, ECD, Leo Burnett and one thing that impressed him the most was the turnout of top creative directors at the event. "It is heartening to see how serious everyone from the industry is about the event."

    Tiwari did not come to the event with many expectations, but he agrees it's a great platform for youngsters who want to join the industry. "When I was looking for a job in advertising, all I could do was send resumes and hope to get a reply. But these youngsters actually got first-hand feedback from the topshots in the industry. It's a welcome sign for the future of our industry," he says.A few youngsters we spoke to agreed it was time well spent.
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