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As millennials warm up to their cocktails, Nao Spirits serves India its first homegrown gin

As millennials warm up to their cocktails, Nao Spirits serves India its first homegrown gin
As millennials warm up to their cocktails, Nao Spirits serves India its first homegrown gin
Image credit: company website

Synopsis

Nao Spirits has filled the obvious gap in the market, of an affordable and quality homegrown gin. But, despite the great response from consumers, gin is still not considered a lucrative business in the country -- contributing less than 1% of the total alcohol market. Can it compete with brown spirits?

Whiskey, rum, brandy, vodka -- what do these spirits have in common in India? A homegrown brand loved by the people. Indians are known to enjoy their brown spirits to a point where the market is flooded with options, covering all price bands. Even vodka, which seems to be primarily dominated by Smirnoff and Absolut, has Romanov and Eristoff for those looking for affordable options. However, a category that has been neglected for years and
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