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Why JioMart will be a disruptor in Indian retail, and its likely impact across the value chain

Strategy

Why JioMart will be a disruptor in Indian retail, and its likely impact across the value chain

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Synopsis

JioMart and its competitors are likely to capture 3%-5% of the total FMCG and grocery market in a few years. That, in itself, will be a massive disruption. But JioMart will have to allay the concerns of thousands of general-trade distributors and not excessively encroach upon their livelihoods.

Over the past few months, one of the most engaging conversations among leading FMCG and grocery companies has been about the potential impact of JioMart on their businesses. There is a certain amount of palpable excitement and tension as business leaders try to make an intelligent guess about the impact of JioMart.The moot question: After the resounding success of Jio in telecom, will JioMart end up being a massive disruptor or an incremental
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