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Quick off the block: Kia wants to take the pole position in compact-SUVs with Sonet

Quick off the block: Kia wants to take the pole position in compact-SUVs with Sonet
Quick off the block: Kia wants to take the pole position in compact-SUVs with Sonet
Kia Sonet GT line; image credit: Kia

Synopsis

Seven years since Ford EcoSport’s debut, the recipe for success in India’s compact-SUV market has largely remained unchanged. The right blend of stance, looks, and features is what makes winners in this segment. And Kia’s latest model, Sonet, is no different. Loaded with features and a diesel automatic in its line-up, Sonet is a strong contender in the compact-SUV segment.

There was no pandemic then. Yet, it was one of the worst years for India’s automobile industry, especially carmakers. From a general economic slowdown to weak domestic currency to high crude oil prices and inputs costs, the industry had everything going against it. The final blow came in the form of a hike in excise duty by the government on sports-utility vehicles (SUVs). The year was 2013. Then, Ford packed a punch by rolling out a powerful
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