The Economic Times

5 ways to do research before your interview

5 ways to do research before your interview
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5 ways to do research before your interview

Text: Varuni Khosla, ET Bureau

In today’s day and age, showing up for an interview without a fair idea of the potential employer is inexcusable.

Beginning with the websites of the companies, there are several ways to garner this essential information.

ET finds out five ways to do your research before you meet a company representative.

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Company Website
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Company Website

Make sure you read through all the sections in the company’s website, from ‘About Us’ to ‘Management Bios’ and ‘Vision’ to ‘Mission Statement’.

"Large companies also have their press releases given on their website.

Visit all their social media pages to see the kind of content they share," said Swapnil Kamat, founder of Work Better Training.

"This research will help you get a detailed knowledge about what the company does, how many employees it has, who are the people at the top management level, and what are the latest happenings in the company," he said.

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Other Websites
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Other Websites

Various platforms such as LinkedIn, Glassdoor, Google news, ZoomInfo.com and Hoovers provide a wealth of information about employers.

"Since all of this information is generated from old and existing employees, it is as authentic as it gets.

There are also various forums on LinkedIn or otherwise, where you can get answers to any questions that you may have about a potential employer," said Kamat.

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Use Social Media
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Use Social Media

"Going beyond the company’s official Facebook and LinkedIn pages, one can also leverage the company’s Pinterest and Instagram accounts to gain an insight on day-to-day office activities and work culture of your future job and determine the skills the company in question values," said Premlesh Machama, MD of CareerBuilder.

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News Updates
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News Updates

Reading about the company’s progress from its inception through news updates will give candidates a better insight on the direction of the company and how stable it is in terms of human resource.

"Established companies will offer more stability but may have rigid processes that you might not like whereas startups can have a casual fun environment but may pose risks in terms of bounced payroll checks or layoffs," said Machama.

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Industry News
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Industry News

It is also important that you keep track of news about the industry a prospective employer functions in. Industry journals, business journals and newspapers can provide you with this information.

"Knowing what’s happening in an industry and how it can affect a company can help you decide if you really want to pursue the employer," said Kamat.

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