WARC's annual report outlines the priorities, investment intentions and challenges facing brands in the year ahead with key takeaways on how to meet them.
The brand made the consumer the products’ hero. Through a social media property called ‘Facehunt’, Licious picks consumers who share their experiences of using Licious products, and feature dishes that these customers cook up.
Now consumers expect more – fast shipping, better deals, and exceptional service. Meeting customer expectation is expensive – it requires higher levels of service, more generous offers, and better measurement.
With Influencer Marketing coming increasing scrutiny the world over, perhaps it’s time to go back to basics. Starting with picking the right influencer for your brand.
Understanding the client’s requirement lies at the core of any B2B business.
Ingredients, along with taste and lifestyle requirements today, form the core parameter, basis which consumers now make purchase decisions. It would be right to say that “Ingredients are the content of food”.
A PowerPoint presentation uses both non-verbal and verbal cues. The PowerPoint provides MSMEs the structure and verbal presentation an opportunity to share your thought process that has gone into the information, data, document or thesis.
Advertising is more powerful than ever. It’s capable of selling stuff that doesn’t just make money but also the stuff that makes change.
Greater device access and choice means that now, functionality is table-stakes and consumers are increasingly responsive to the emotional effect of technology.
Top tips and takeaways for marketers to make the most of emerging mega trends in media and entertainment.
Silver Surfers also have very clear life priorities: stay healthy, stay connected, love and be loved, and experience new things and travel. Brands have plenty of opportunities to contribute in all of these spaces!
Brands need to be more proactive in tapping into the potential of S-commerce, a next generation trend that will reshape the future of commerce.
Eccentric challenges are getting all the virality on the Chinese video sharing app. Taking a cue, brands have hopped on to the bandwagon with innovative campaigns as well.
While millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
The system refines your needs by probing with more questions while searching the internet for all your text-based activities.
LinkedIn's first-ever edition of State of Sales- India Report shares the key take-ways and actionable insights for sales and marketing professionals.
Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service