Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.
An MSME business can grow if it is marketed properly. The Ministry of MSME offers the Marketing Assistance Scheme which helps businesses amp up their promotion and increase their market presence in national and international markets.
The need of the hour is that marketers need to make AI a friend before technology turns foe and terminates you.
A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much results.
There is a new mega trend in town. And it is called JOMO - joy of missing out. JOMO is related to an active search for joy in life.
India has been one of our fastest growing markets from a daily active user’s standpoint worldwide. Also, at the moment revenue for India is at an all-time high from a year on year growth standpoint.
Why the creators of Dream11’s IPL campaign think one more hat-tip to the Indian cricket fan is just what the people and the brand need.
Indian marketers seem to be a bit wary of going dark. They need to remember that millennial thinks that perfect purity is perfectly dull.
With its ability to blend in a brand's content with the consumers experience in a contextual manner, native advertising encourages them to engage.
To solve the four critical problems and to design personalised marketing campaigns that delight customers, marketers need to be equipped with the right tools that reduce the amount of manual labour they need to do.
For MSME's, managing concurrent operations requires an effective Omnichannel Retail Strategy to drive positive results.
When marketing to women we must not impose our frame on what women need or want. Often marketing goes wrong in its attempt to connect to women because it has a decided agenda to liberate them.
Just saying ‘you’ve come a long way, baby’ doesn’t cut it anymore
The brand urgently needs the same recipe where a Cesar Chavez, Gandhi and the Dalai Lama persuaded people that a Macintosh made them "Think Different", says Shubhranshu Singh, global head of brand, Royal Enfield
Alibaba’s chief marketing officer Chris Tung on his passion for real-time data, what disappoints him about ad agencies, why he thinks the usage of ‘target audience’ is passé, and more.
Brands have flocked to influencers — individuals, famous or not, with large followings on social media — for years, hoping their online popularity will prompt their fans to buy the products they vouch for.
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