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'Ugly' crocs hope to make it big with partnerships, controversies

Exploiting the tension between the lovers and the haters is all part of Crocs’ master plan, CEO Andrew Rees believes.

Why millennials are not a marketing shortcut

In India, the 400 million strong millennial segment in the age group 18-36 years (median age 29-32 years) has a collective spending power of $330 billion.

Brands should look more at personalisation as days of cold calling is over

About 27% of respondents to a recent SiriusDecisions survey stated they were devoting up to 30% of their total marketing budgets toAccount-based marketing (ABM).

Why is there a need to rewrite the rules of social media?

As backlash against tech titans and digital fatigue spreads across markets there’s an opportunity to rewrite the rules of social media.

Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?

Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.

How SMBs can leverage celebrities in the era of digital and disruption

Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.

MSME Schemes: Making use of the Marketing Assistance Scheme

An MSME business can grow if it is marketed properly. The Ministry of MSME offers the Marketing Assistance Scheme which helps businesses amp up their promotion and increase their market presence in national and international markets.

How marketers need to evolve to take on AI

The need of the hour is that marketers need to make AI a friend before technology turns foe and terminates you.

"Advertising is neither science nor art; brands are using principles of decision science for years"

A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much results.

Who is planning for the 'JOMO' mega trend?

There is a new mega trend in town. And it is called JOMO - joy of missing out. JOMO is related to an active search for joy in life.

We don’t need to be connected to read each other’s tweets: Alex Josephson,  head of global brand strategy, Twitter

We don’t need to be connected to read each other’s tweets: Alex Josephson, head of global brand strategy, Twitter

India has been one of our fastest growing markets from a daily active user’s standpoint worldwide. Also, at the moment revenue for India is at an all-time high from a year on year growth standpoint.

Decoding Dream11's dream run in Cricket

Decoding Dream11's dream run in Cricket

Why the creators of Dream11’s IPL campaign think one more hat-tip to the Indian cricket fan is just what the people and the brand need.

Time for Indian brands to go a bit dark

Time for Indian brands to go a bit dark

Indian marketers seem to be a bit wary of going dark. They need to remember that millennial thinks that perfect purity is perfectly dull.

How native campaigns can help you achieve your campaign KPIs

How native campaigns can help you achieve your campaign KPIs

With its ability to blend in a brand's content with the consumers experience in a contextual manner, native advertising encourages them to engage.

Four reasons why SME brands are still struggling to adopt personalised marketing

Four reasons why SME brands are still struggling to adopt personalised marketing

To solve the four critical problems and to design personalised marketing campaigns that delight customers, marketers need to be equipped with the right tools that reduce the amount of manual labour they need to do.

Top tools and technologies to enhance your omnichannel retail strategy

Top tools and technologies to enhance your omnichannel retail strategy

For MSME's, managing concurrent operations requires an effective Omnichannel Retail Strategy to drive positive results.

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