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Marketing

May 21, 2019, 06.16 PM IST
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How SMBs can leverage celebrities in the era of digital and disruption

Since mega influencers are expensive, macro and micro influencers who have less than 10,000 followers with high engagement levels can be considered as they reflect trust, credibility, authenticity and value for money.

MSME Schemes: Making use of the Marketing Assistance Scheme

An MSME business can grow if it is marketed properly. The Ministry of MSME offers the Marketing Assistance Scheme which helps businesses amp up their promotion and increase their market presence in national and international markets.

How marketers need to evolve to take on AI

The need of the hour is that marketers need to make AI a friend before technology turns foe and terminates you.

"Advertising is neither science nor art; brands are using principles of decision science for years"

A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much results.

Who is planning for the 'JOMO' mega trend?

There is a new mega trend in town. And it is called JOMO - joy of missing out. JOMO is related to an active search for joy in life.

We don’t need to be connected to read each other’s tweets: Alex Josephson,  head of global brand strategy, Twitter

India has been one of our fastest growing markets from a daily active user’s standpoint worldwide. Also, at the moment revenue for India is at an all-time high from a year on year growth standpoint.

Decoding Dream11's dream run in Cricket

Why the creators of Dream11’s IPL campaign think one more hat-tip to the Indian cricket fan is just what the people and the brand need.

Time for Indian brands to go a bit dark

Indian marketers seem to be a bit wary of going dark. They need to remember that millennial thinks that perfect purity is perfectly dull.

How native campaigns can help you achieve your campaign KPIs

With its ability to blend in a brand's content with the consumers experience in a contextual manner, native advertising encourages them to engage.

Four reasons why SME brands are still struggling to adopt personalised marketing

To solve the four critical problems and to design personalised marketing campaigns that delight customers, marketers need to be equipped with the right tools that reduce the amount of manual labour they need to do.

Top tools and technologies to enhance your omnichannel retail strategy

Top tools and technologies to enhance your omnichannel retail strategy

For MSME's, managing concurrent operations requires an effective Omnichannel Retail Strategy to drive positive results.

Looking beyond women empowerment

Looking beyond women empowerment

When marketing to women we must not impose our frame on what women need or want. Often marketing goes wrong in its attempt to connect to women because it has a decided agenda to liberate them.

No headwinds for marketing to women

No headwinds for marketing to women

Just saying ‘you’ve come a long way, baby’ doesn’t cut it anymore

What can Apple do to become popular again

What can Apple do to become popular again

The brand urgently needs the same recipe where a Cesar Chavez, Gandhi and the Dalai Lama persuaded people that a Macintosh made them "Think Different", says Shubhranshu Singh, global head of brand, Royal Enfield

Marketers shouldn’t flood users with advertising: Chris Tung

Marketers shouldn’t flood users with advertising: Chris Tung

Alibaba’s chief marketing officer Chris Tung on his passion for real-time data, what disappoints him about ad agencies, why he thinks the usage of ‘target audience’ is passé, and more.

Who are online, recruited by advertisers and 4 years old? Kidfluencers

Who are online, recruited by advertisers and 4 years old? Kidfluencers

Brands have flocked to influencers — individuals, famous or not, with large followings on social media — for years, hoping their online popularity will prompt their fans to buy the products they vouch for.

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