Tata Trust, Internet Saathi adopts Mobikwik wallet for digital payments
The digital awareness and internet literacy campaign carried out by the Internet Saathis (enablers of change, employed under the initiative from each village), enables the village communities get acquainted with the smart devices with the potentia...
"As a part of the Digital India initiative and Tata Trusts' overall digital strategy, our aim is to drive empowerment with a focus on digital innovation to create a revenue opportunity for the communities at a larger level with sustainable impact. Enabling digital wallet is a big step towards ensuring that the community benefits from services with great amount of saving in time and cost," said Raman Kalyanakrishnan, Project Director, Tata Trusts
Tata Trusts and Google India launched the Internet Saathi programme with an objective to reduce gender barrier for access to the internet and its benefits. Launched in July 2015, Internet Saathi program is now live in 10 states reaching out to over 26,000 villages. Close to 12, 00,000 women have benefited from the programme by getting trained on digital and internet literacy.
"Demonetisation has encouraged millions of Indians in rural villages to adopt the new way of wallet payments. However, most of them do not possess a smartphone and cant download & operate an app by themselves. Internet Saathis shall help resolve this issue at a grassroot level, which is the need of the hour. Earlier this month, our government marked the beginning of a cashless revolution and this initiative is our contribution towards making wallet payments a reality for masses in India," said Upasana Taku, Co-founder of MobiKwik
The digital awareness and internet literacy campaign carried out by the Internet Saathis (enablers of change, employed under the initiative from each village), enables the village communities get acquainted with the smart devices with the potential of sourcing information from the devices and making wallet payments through MobiKwik. The community members are encouraged to actively seek information related to the daily livelihoods activities through the platform established in the village and adopt MobiKwik payments for their local or internet enterprises by the Internet Saathi programme.
Critically, the platform provides internet enabled devices and a trained person in Internet Saathi at the village. This transformational campaign is launching in Rajasthan and Andhra Pradesh as of now.