The Economic Times
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| 03 March, 2021, 07:46 PM IST | E-Paper

    How CashKaro introduced India’s rural consumers to a world of discounted Adidas and Nike

    Rohan and Swati Bhargava, co-founders, CashKaro


    Among the many efforts of financial inclusion lies the lesser known model of assisted e-commerce, something a Gurugram-based startup is running smoothly in the villages of India.

    One of the exciting things that has happened during the pandemic, and with the expansion of e-commerce in India, has been the growing love for online shopping. The best part of online shopping? Discounts. Unlike offline shopping, where discounts or super sales are more of a seasonal thing, online shopping provides the luxury of regular discounts and timely mega sales, thus gathering a wider customer base every passing day. While online shopping
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