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Need to make Khadi trendy, modern without compromising on tradition: Gadkari

Gadkari on Wednesday chaired a brainstorming session to deliberate on the way forward including ways to make khadi more attractive to the youth of the country.

, ET Bureau|
Sep 25, 2019, 04.33 PM IST
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"In order to maximize the production and sale of khadi and make it a global brand, there is a need for to make its designs more trendy and modern, without compromising with tradition," Gadkari said.
NEW DELHI: India will need to make khadi trendy and modern without compromising on tradition, to make khadi a global brand, Union Minister of micro, small and medium enterprises (MSMEs) Nitin Gadkari said.

The Khadi and Village Industries Corporation (KVIC) under the Ministry of Micro, Small and Medium Enterprises proposes to establish National Design and Product Development Centres in the country to facilitate Khadi institutions develop trendy designs as per market demand.

Gadkari on Wednesday chaired a brainstorming session to deliberate on the way forward including ways to make khadi more attractive to the youth of the country.

"In order to maximize the production and sale of khadi and make it a global brand, there is a need for to make its designs more trendy and modern, without compromising with tradition," Gadkari said.

The proposed design houses will facilitate Khadi institutions in developing products according to market demand, the ministry of MSME said in a statement.

The primary role of a design house will be to identify the latest design trends, adopt them as per customer needs and undertake various testing and review activities for translating them into production, the statement added.

KVIC’s proposal is to set up four design houses – one each in the eastern, western, northern, southern parts of the country, besides one in the north east. These could be on BOT mode or on Outsourcing basis.

The government is looking at these design houses to help Khadi gain customers’ trust and lead to increase in production and employment generation.

Leading fashion designers including Rohit Bal, JJ Valaya, Raghavendra Ratjore were among those representing the fashion industry, apart from senior officials from The National Institute of Design and The National Institute of Fashion Technology.

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