The company is part of the fourth cohort of Surge, a bi-annual scale-up program for startups in India and Southeast Asia.
Launched in March 2020, Plum aims to reinvent how group health insurance works in India by making it affordable and accessible for businesses of all sizes. India currently has one of the lowest penetration rates for health insurance in the world, with only 18% of urban employees and 14% of rural areas receiving coverage of some kind. Over 50 million Indians fall into poverty every year due to their inability to finance health issues.
Plum’s health platform coupled with transparent pricing aims to help more businesses reap the benefits of insurance for their employees. Plum provides coverage for $10 per year per person.
Many Indian businesses find the insurance purchasing process to be tedious, opaque and costly, with the entire process taking months to set up. To address these issues, Plum has forged new underwriting and fraud detection measures with a wide range of insurance companies. Plum has partnered with healthcare providers in dental care, fitness, diet and nutrition plans, yoga, virtual doctor consultations and mental health care.
Plum provides companies with a dashboard to manage employees’ insurance and an employee app with 24/7 support for queries, claims, and other issues. It claims that it has seem a 200% growth quarter-on-quarter, securing US $1 million worth of insurance premiums within the first three quarters of launch. The platform is currently used by more than 200 companies, including Twilio, Label Life, Classplus, Happay and Sunidhi Group.
“One critical illness can make a family fall below the poverty line - so Plum has reimagined the traditional space of healthcare insurance to make it more affordable, simple, and comprehensive. With COVID-19 further elevating the need for personal protection, companies with as few as five employees can set up high-quality health coverage at a discounted price previously available only to large corporates,” said Abhishek Poddar, co-founder of Plum, in a statement.
“While the Indian government has several initiatives that offer free health coverage to India’s vulnerable populations, there is a sizable audience without adequate protection. The group insurance health market in India is projected to grow to $13.4 billion by 2025 and will see the rise of innovative insurance products not available in advanced markets. Plum hopes to provide 700 million people with employer-sponsored insurance and become the de facto health insurance platform for one million corporates in India,” he added in teh statement.
In a statement, Srikrishnan Ganesan, founder of Rocketlane, said, “At a stage when our company was considered too small for most insurance providers, Plum gave us access to good quality healthcare protection for our teams and families.”