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Industrybuying gets Rs 12 crore from Trifecta Capital

The firm which has raised Rs 200 crore in the first close has also backed kidney-care chain Nephroplus, b2b messaging platform HelpChat and surface logistics player Rivigo since its inception in August 2015.

, ET Bureau|
Updated: Jan 20, 2016, 10.39 AM IST
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The firm which has raised Rs 200 crore in the first close has also backed kidney-care chain Nephroplus, b2b messaging platform HelpChat and surface logistics player Rivigo since its inception in August 2015.
The firm which has raised Rs 200 crore in the first close has also backed kidney-care chain Nephroplus, b2b messaging platform HelpChat and surface logistics player Rivigo since its inception in August 2015.
HYDERABAD: Online business to business marketplace Industrybuying has raised Rs 12 crore from venture debt firm Trifecta Capital. Industrybuying is Trifecta Capital's fourth investment with a holding period of 36 months.The firm which has raised Rs 200 crore in the first close ` has also backed kidney-care chain Nephroplus, b2b messaging platform HelpChat and surface logistics player Rivigo since its inception in August 2015.

With multiple investors onboard which include Kalaari Capital, which led the Rs 60 crore Series B round with participation from Singapore based Beenext, exisiting investors SAIF Partners and a subsequent round from family businesses of TVS and Murugappa groups, the choice of venture debt financing is aimed at powering the expansion plans without further dilution of equity.

Industrybuying will utilise the venture debt capital for talent acquisition and strengthening the supply chain. “We have recently ap pointed head of business, head of marketing and senior vice president of technology who will be joining on-board in a few weeks' time. We are also looking at branding and positioning,“ said Swati Gupta who cofounded the company with sibling Rahul Gupta in 2013.

She added that the company has so far invested close to 40% of the overall funding amount towards marketing and will start with campaigns in offline media soon.

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