Startups provide unusual ways to earn money, rewards

The art of selling yourself… Genetically
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The art of selling yourself… Genetically

You may not be aware of it, but someone is minting millions using your DNA data. The DNA that people submit at genetic testing centers to find out possible future ailments or for other medical conditions, are in turn being sold to pharma majors, researchers and scientist to aid their research. In this business of billions, the DNA owners receive nothing. Shivom, a blockchain-powered firm, empowers the DNA owners by giving them complete ownership of their DNA data and creating a marketplace for them. It lets DNA owners decide who can use their data and for what purpose. In this process, the custodian of the DNA data can earn incentives as per the use of the data. (Text: Garima Bora) (Pic: Shivom)

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The DNA of money
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The DNA of money

Shivom has also created a whole ecosystem of genomics where researchers, scientists and pharmaceutical companies can analyze DNAs and enhance drug development and R&D. These third parties will have to submit a yearly-subscription fee to get access to the genomic data. Shivom also provides bioinformatics pipeline tools such as ancestry, traits, RNA profiling and GWAS (Genome wide association study) to help the third parties analyze for their research. Since its inception in 2016, the firm has partnered with many genetic testing firms and healthtech organisations such as LifeBit, Vitl, and LivingDNA.(Text: Garima Bora) (Pic: Shivom)

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Listen and win
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Listen and win

Who likes pesky advertisements on television and YouTube? Often obtrusive, advertisements keep us away from what we really want to watch. However, it may be worthwhile to watch ads. Recently, Google Pay had initiated audio rewards of upto Rs 1000 for users if they heard any Google Pay advertisements. The company had added a new 'on-air' button in the promotions section. This was part of their new Audio offer. The users opened this section if they saw any Google Pay ad on YouTube or television, the app listened to the advertisement and then provided the user with a Google Pay scratch card in the 'rewards' section later. All you need for such an award is patience for that specific advertisement to begin.

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Care for some cashbacks or rewards?
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Care for some cashbacks or rewards?

Many companies are finding unique ways to woo their customers by offering some interesting ways to earn reward points. RedQuanta offers opportunities to their customers to try global cuisines, shop for brands, stay in five-star hotels but as a regular customer. What can be categorized as mystery shopping, you have to see how a store, hotel or any other establishment you are asked to visit, behaves with customers, the quality of stay, clothes, food etc. The company sends you a form that has to be filled and you will get reward points. Known as mystery shopping, this is essentially an audit of a brand experience, something that is important for all companies.

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Let's add a little mystery
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Let's add a little mystery

Mystery shopping is gaining popularity in India and companies like Channelplay and FloorWalk offer deals for people to go to various outlets, hotels and pose as customers and then give their review. It is a unique and common tool used by many company to gauge their own, and, at times, the competitors service standards and customer experience. This in turn helps the companies improve their ambiance, quality of interaction with the staff, facilities and infrastructure, the billing process and many other aspects of customer service.

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When sleeping on the job gives you big bucks
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When sleeping on the job gives you big bucks

Mattress startup Wakefit was in news recently when it announced its sleep internship. Here the candidates are being asked to sleep for nine hours every night and after 100 days will get Rs 1 lakh. According to the website, an ideal candidate for the job is someone "who can thrive in a slow-paced environment, conceptualise and deliver effective strategies on how to get themselves and their team members to sleep deeper and longer. Demonstrated affinity to cosy environments, napping, lazing and lounging will be a bonus." Anyone who has a "fanatical passion" and "an innate ability" to fall asleep at the slightest given opportunity are welcome. Wakefit's website also added that the dress code for this "dream job" is pyjamas. (Pic: Wakefit/Facebook)

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The art of sleeping
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The art of sleeping

Wakefit added in their website that qualifications include someone who has "the ability to blissfully ignore phone notifications at night", with the company saying it is looking for candidates who have a history of falling asleep during class. It further added, this is a perfect job for someone who has "an unmatched zeal for breaking your own sleep records, a mastery over this fine art". (Pic: Wakefit/Facebook)

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