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Fabindia launches loyalty program, Fabfamily

Benefits of this program include shopping from home exclusive previews, shopping by appointment, an extended exchange period, and a dedicated relationship manager.

ET Bureau|
Mar 07, 2019, 03.25 PM IST
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Launched simultaneously across online and brick and mortar stores, the loyalty program allows aggregation and redemption of points across all Fabindia stores.
NEW DELHI: Retail major Fabindia has rolled out its first-ever loyalty program, Fabfamily. A five-tier program, this is a membership based program with unique experiences for the company’s customer base, according to a release.

The five tiers are: Bronze, Silver, Gold, Platinum and Noir. Benefits of this program include shopping from home exclusive previews, shopping by appointment, an extended exchange period, and a dedicated relationship manager.

Launched simultaneously across online and brick and mortar stores, the loyalty program allows aggregation and redemption of points across all Fabindia stores. Besides giving customers the opportunity to earn and accumulate points against their shopping spends, feedback and referrals, the Fabfamily loyalty program extends to offer curated experiences, such as a vacation, a meal at a handpicked restaurant, an adventurous trail in the outdoors, or a discovery trip into a unique artisanal cluster.

Viney Singh, managing director, Fabindia, said, “customers can not only make their future purchases attractive by redeeming points, but can also choose from a host of special, curated experiences which we will bring in conjunction with our partners.” He further added, “We are confident that the Fabfamily program will strengthen our connect and engagement with customers across the country.”

Fabindia has also launched a new website – www.fabfamily.fabindia.com for customers to enrol and engage with the program. Depending on the tier customers are enrolled in, they can earn between 1% - 7% reward points for every Rs.100 spent.

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