Never miss a great news story!
Get instant notifications from Economic Times
AllowNot now


You can switch off notifications anytime using browser settings.

NewsBuzz

Portfolio

Loading...
Select Portfolio and Asset Combination for Display on Market Band
Select Portfolio
Select Asset Class
Show More
Download ET MARKETS APP

Get ET Markets in your own language

DOWNLOAD THE APP NOW

+91

CHOOSE LANGUAGE

ENG

  • ENG - English
  • HIN - हिन्दी
  • GUJ - ગુજરાતી
  • MAR - मराठी
  • BEN - বাংলা
  • KAN - ಕನ್ನಡ
  • ORI - ଓଡିଆ
  • TEL - తెలుగు
  • TAM - தமிழ்
Drag according to your convenience
ET NOW RADIO
ET NOW
TIMES NOW

For Amazon, India sees highest product returns

Experts said the wider prevalence of cash on delivery and logistical challenges in the smaller towns of India were the main reasons for higher product returns in the country.

, ET Bureau|
Updated: Dec 05, 2018, 09.39 AM IST
0Comments
BENGALURU: Amazon gets more product returns in India than in any of the 17 markets where it operates, a senior company executive said. One reason for the returns is counterfeit products, which is the case globally, said Dharmesh Mehta, vice-president for consumer and brand protection at Amazon, without elaborating on why else India gets the highest returns.

Experts said the wider prevalence of cash on delivery and logistical challenges in the smaller towns of India were the main reasons for higher product returns in the country.

“Product return to origin is higher in tier-2 and beyond due to lower share of prepaid payments and challenges for logistics companies in locating the right addresses,” said Ujjwal Chaudhry, engagement manager at Redseer Consulting.

amazongraph
A recent Redseer report highlighted that product returns and cancellations amounted to as much as 30% of the gross merchandise value. The ecommerce sector has been the source of the largest number of complaints on the National Consumer Helpline among all sectors over the past year.

Mehta said Amazon deploys machine learning-based and automated tools to thwart counterfeit products and will likely bring to India the capability to allow users and sellers to scan a manufacturer’s code through a mobile application to check for authenticity.

“Counterfeit is a concern everywhere and Amazon has been proactive in addressing it through ML, vetting, several tools as well as partnering with law enforcement authorities and governments,” Mehta said.

The company introduced a ‘transparency’ tool in the US six months ago, which lets company staff, sellers and customers scan the unique code on each product to check for authenticity. Mehta said it will be introduced in other markets, including India, but did not specify a timeline.

Another measure is a brand registry, which itemises company catalogues to ensure that only original products are listed.

In India, 5,000 brands have been registered, said Gopal Pillai, director of seller services at Amazon India. “The company is very serious about fighting counterfeit. 99.5% of page views on Amazon are not reported to be counterfeit,” Pillai said.
0Comments

Also Read

Amazon India ties up with Kudumbashree

Small sellers calling it quits on Amazon

Small sellers calling it quits on Amazon

Amazon to expand real-world store presence

Paytm launches subscription service to take on Amazon, Flipkart

Comments
Add Your Comments
Commenting feature is disabled in your country/region.