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Freecharge to partner with bus-ticketing platforms

The Axis Bank-owned digital payments company is trying to offer a complete gamut of financial service to its users, starting from wallet payments to UPI and bill payments.

, ET Bureau|
Aug 27, 2018, 08.45 AM IST
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BCCL
Freecharge
The platform is being used as a sourcing mechanism for Axis Asap, the digital account opening offering from the bank.
BENGALURU: Digital payments company Freecharge is all set to start offering customers an inapp service experience through partnerships with other service providers.

It has started with a partnership with bus-ticketing platform AbhiBus and plans to extend it to others as well.

In an interaction with ET, Freecharge chief executive officer Sangram Singh said, “Our target is to take digital payments to tier two and three locations to get people, who are not actively part of the formal payments channels, brought in.”

This partnership will allow Freecharge to enable more than 1 lakh routes and 2,500 bus operators on its platform for its users and also enable customers to track and manage their trips on the app itself on a zero convenience fee.

Singh said the Axis Bank-owned digital payments company is trying to offer a complete gamut of financial service to its users, starting from wallet payments to UPI and bill payments. The platform is being used as a sourcing mechanism for Axis Asap, the digital account opening offering from the bank.

Besides opening up online commerce on the platform, Freecharge is also trying to ramp up its offline merchant network to expand its use cases in smaller locations in the country.

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