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Indian podcast network Aawaz.com associates with India vs Bangladesh Test Match

As part of the brand association, Aawaz.com has taken the perimeter boards branding accentuating the stadium’s boundary.

, ET Bureau|
Nov 22, 2019, 03.51 PM IST
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Initially aimed at Hindi Speaking Markets (HSM) as a general entertainment of audio entertainment, the company witnessed equal number of listeners from diverse markets including Kolkata, Chennai, Cochin, Bengaluru and beyond.
MUMBAI: Aawaz.com, the podcast network in Indian languages, has entered in an association with the first day-night India-Bangladesh test match, starting today at Eden Gardens, Kolkata.

As part of the brand association, Aawaz.com has taken the perimeter boards branding accentuating the stadium’s boundary.

“We started with making world class original content, then we were busy distributing aawaz ubiquitously across web, app, and streaming devices, and now the time has come to build brand aawaz. Besides, aawaz has long form content, and the D/N Test is long format too. Couldn’t have asked for a better way to start scaling our marketing efforts,” said Sreeraman Thiagarajan, co-founder of Aawaz.com.

Aawaz.com claims of appealing to people of all demographics across metros and top cities. Initially aimed at Hindi Speaking Markets (HSM) as a general entertainment of audio entertainment, the company witnessed equal number of listeners from diverse markets including Kolkata, Chennai, Cochin, Bengaluru and beyond.

“Aawaz.com also gets 11% of its listeners from USA. The consumer insight was very clear - our audience are diverse, well-travelled, multilingual and avid podcast listeners. Hence cricket as a media vehicle makes an ideal fit to reach the whole nation, and cricket fans around the world,” the company said.

The test series has many firsts including the day and night format and the pink ball. It is expected to be attended by marquee guests and delegates.

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