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magicpin strengthens leadership team with two senior hires

The company helps large brands maximise profitability and customer delight using its unique combination of rewards and business analytics while for smaller, localised merchants, magicpin offers a guaranteed one-stop, on-demand service to increase business.

, ET Bureau|
Last Updated: Feb 27, 2020, 11.00 AM IST
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magicpin enables millions of local retailers and large brands across the country to tap into the power of data, technology, and smartphones.
BENGALURU: Offline discovery platform magicpin has strengthened its leadership team with two senior appointments. These appointments will help the company to strategise, build and lead the overall expansion of the company. Their focus will be to build and lead business and functional teams across key markets.

Praveen Srivastava joins magicpin as the vice president of operations with more than 23 years of experience in the field of sales and operations, with companies like Vodafone, Airtel, Lava Mobiles and Micromax. His area of expertise has been around setting up and driving sales and distribution across India.

Arun Devanathan joins as the vice president of product, with close to 14 years of experience across management consulting, media strategy and FMCG sales with companies like Strategic Decisions Group, Viacom18, and ITC. His focus is on developing systematic product-led solutions for magicpin's merchant partners.He is an alumnus of IIM Ahmedabad.

“We are now growing 5X as the leader in the massive offline retail market and the leadership expansion plays a pivotal role in the company’s overall growth strategy. We look forward to leveraging Praveen’s and Arun’s experiences and expertise in building a robust, sustainable and profitable business,” said Anshoo Sharma, co-founder of magicpin.

magicpin enables millions of local retailers and large brands across the country to tap into the power of data, technology, and smartphones. It helps large brands maximise profitability and customer delight using its unique combination of rewards and business analytics while for smaller, localised merchants, magicpin offers a guaranteed one-stop, on-demand service to increase business.

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