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Metro Cash & Carry partners ePayLater to digitise kirana stores

Through this app, kirana shop owners can digitally track their daily and monthly sales, manage inventory, place orders with Metro and pay digitally. ​​

ET Bureau|
Updated: Aug 05, 2019, 08.19 PM IST
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The app will also provide analytics to kirana owners such as inventory consumption patterns and the fast and slow-moving products that will optimise kirana's product mix .
New Delhi: Germany-headquartered wholesaler Metro Cash and Carry has partnered fintech startup ePayLater to co-create a mobile application, Digital Shop, which kirana owners can use to order.

With this mobile app, kiranas can digitally track sales, manage inventory, place orders and offer digital payment options to customers.

Metro launched this pilot in May this year and the initiative has digitised about 8000 small traders and kiranas across India.

According to Arvind Mediratta, MD and CEO of Metro Cash & Carry India, the idea was to create a level-playing field for small traders in the competitive wholesale retail sector.

“Kiranas are the backbone of India’s consumption story and crucial in generating employment opportunities and value creation for the economy. Through this mobile app, we want to transform the traditional kiranas into omni-channel stores,” added Mediratta.

Metro AG, the world’s fourth-largest retailer, entered India nearly two decades ago but doesn’t sell products directly to consumers. It is an organised wholesaler that sells products through a membership model to kiranas, local stores, hotels and catering companies.

The Digital Shop app is an addition to Metro’s existing smart kirana program which has helped modernized operations of about 500 kiranas in India.

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