misters.in raises about $1 million in seed funding led by Sauce.vc, Rainforest Ventures & angel investors
The company’s mission is not only to put together and offer the very best products that science has to offer, through its AI-driven platform but also to get the country to talk about sex.
"The startup will utilize the capital to establish its strong footprint in the highly fragmented but massive men’s health and wellness space, with a focus on high-quality products, science, and sensitivity," said a press statement issued by the company.
misters.in offer men a way to navigate their way to better masculinity through an interactive quiz that delves into areas such as better sex, better hair, better skin, etc. The organisation aims to foray into cities across India and hence, offers interface both in Hindi and English, said Suhas Misra, co-founder of misters.in.
Commenting on the funding, Sauce.Vc founder & managing partner Manu Chandra added: “With a very highly specialised and experienced team along with a set of advisors, misters.in is placed well to create relevant proprietary products and market them in an intelligent manner, driven by a strong technology architecture."
The company’s mission is not only to put together and offer the very best products that science has to offer, through its AI-driven platform but also to get the country to talk about sex. Since this area is shadowed by stigma, there is a compelling business and intellectual justification for the AI-driven platform that offers personalised therapy to men in the privacy of their mobile phones, the release said.
misters.in is co-founded by Suhas Misra, who is also co-founder of Hector Beverages and 'ChannelPlay' - one of India’s largest retail marketing company and an alumnus of IIM Calcutta, Gaurav Gupta, founder of bite-sized learning service 'Bookbhook' and a corporate veteran with experience across Coca Cola, Nokia, Citibank, Tata Docomo and an alumnus of IIM Ahmedabad and Saurabh Kumar with experience across Berger Paints, ICICI Bank, Reliance Money and an alumnus of Narsee Monjee.