MoEngage gets $9 million in Series B funding
Existing investors Helion Venture Partners and Exfinity Ventures have also participated in the round.
MoEngage will use these funds to expand its global presence and further strengthen its data-science capabilities. It would also look at a more aggressive rollout of its integrated marketing technology stack for enterprise clients with user engagement, analytics, and personalisation products.
Dodda said, “The funding comes at a time when we are looking to establish category leadership in Asia, grow our presence in North America and Europe and enhance our widely-recognised AI engine Sherpa. The unprecedented growth in mobile interactions and messaging, coupled with heightened customer expectations has created an engagement gap for many brands.”