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MX Player named top streaming app in India in 2019

On Thursday, MX Player was named the top streaming app in India for 2019 by App Annie, a San Francisco-based research firm that specialises in data on the mobile app industry.

ET Bureau|
Last Updated: Jan 17, 2020, 08.13 AM IST
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MX Player was followed by Hotstar, Netflix, Amazon Prime and JioTV on the App Annie list.
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BENGALURU: MX Player, a video-streaming app owned by Times Internet, aims to become a multi-modal entertainment app as it expands into music, gaming and international markets.

On Thursday, MX Player was named the top streaming app in India for 2019 by App Annie, a San Francisco-based research firm that specialises in data on the mobile app industry.

MX Player was followed by Hotstar, Netflix, Amazon Prime and JioTV on the App Annie list.

While 2019 was a good year, the company has miles to go, MX Player chief executive Karan Bedi said. “We ended 2019 with 280 million monthly active users,” he added.

“We are a multi-modal entertainment platform. We started music streaming six months back. Now, we have launched gaming. We want to give 360-degree entertainment. We are also starting to explore international markets,” the CEO said.

Times Internet is the digital arm of the Times Group, which also publishes The Economic Times.

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MX Player, which raised about $110 million recently, will invest that in developing original content, expand into international markets and for new initiatives like gaming, Bedi said. MX Player is actively evaluating launching the platform in South and Southeast Asia and the Middle East. As much as 80% of MX Player’s audience falls below the age of 35, 75% is male and 55% of them live outside the top eight metro cities in India, he said.

“Gaming is a natural fit for our audience. Affinity to that is high. In the last two years, gaming has become mainstream in India as data and mobile penetration increased. It can achieve significant scale,” Bedi said, adding that its beta launch results were encouraging.

The company has no plans as of now to start charging people for content and it believes that there is growth left in the advertising-supported video on demand (AVOD) market, he said. “2020 will be a tipping point for digital video advertising. It is already growing fast.”

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