Swiggy join hands with Bounce for bike taxi pilot
The pilot started about two months ago with Swiggy’s delivery personnel using Bounce’s app to pick up and drop customers when food delivery orders are low.
MUMBAI: Online food delivery service Swiggy has tied up with scooter-sharing startup Bounce for a bike taxi pilot in Indore and Ahmedabad, four people aware of the partnership said.
Bike taxi is a mobility solution where a single customer rides pillion. In India, Uber, Dunzo, Rapido, Bounce and Vogo are among the companies that provide this service.
The pilot started about two months ago with Swiggy’s delivery personnel using Bounce’s app to pick up and drop customers when food delivery orders are low, the persons cited earlier said, requesting not to be named. In this case, the bikes and personnel are Swiggy’s while Bounce acts as a platform where they can find customers.
The move mirrors the end-to-end logistics and mobility strategy adopted by Indonesia’s GoJek and China’s Meituan Dianping in their home markets.
Email queries sent to Swiggy and Bounce remained unanswered till as of press time.
“One of the reasons the partnership started in Indore and Ahmedabad is because these two are not high-density markets for Swiggy and the scope for experimenting is much higher,” one of the persons cited earlier said.
Another factor that appealed to both companies is that the markets are small and chances of regulatory hurdles are low. Since transport is part of state legislation, several cities do not allow this as a form of ferrying passengers and have outlawed bike taxis.
Apart from that, those who allow bike taxis say that the identity of the rider, fitness certificate of the vehicle and the right insurance documents are essential before starting operations.
(The writer works for ET Rise)