Venture Catalysts invests $500,000 in Instoried
Instoried has created a tool that helps brands predict the emotional impact of content on their customers’ mind.
Apoorv Ranjan Sharma, Co-Founder, Venture Catalysts said, “VCats always strives to identify and support startups with cutting-edge ideas across industries. With a total addressable market size of $300 billion, the deep tech market for content, in particular, holds great potential. We have faith in the ability of Instoried’s highly accurate tool to disrupt and lead the market with their unique approach of targeting and catering to specific customer emotions. A big advantage we see is their focus on the emotional aspect of vernacular languages, which will be a key differentiator especially in a country like India that has the world’s most diverse linguistic landscape.”
While the tool is currently available in English and Hindi, the company plans to expand into vernacular languages next. The company has a web app and sells licences of the tool for multiple language users.
Sharmin Ali, CEO, Instoried said, “This is the best time to build a product that not only analyses vernacular content but also gives smart recommendations to make it emotionally engaging. We already have the product live in English. Now we aim to target the next billion internet users in India by going vernacular. We want to utilise these funds to expand into multiple languages and reach a global audience.”