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What's keeping Flipkart busy? Summer sale, Walmart's stake & cofounder’s possible exit

What's on offer
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What's on offer

While discounts could go up to 70-80% in apparel, there will be an additional 10-20% rebate for fast-moving categories such as smartphones and consumer electronics, which contribute over 60% of online sales in India. Flipkart and Amazon will also offer additional benefits to consumers through cashbacks and no-cost EMI options.

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Locking horns
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Locking horns

The two marketplaces had started stocking up for the sale since April and industry executives said they have purchased 70-80% of what they typically procure for their Diwali festive sales, which is an indicator of the size of the planned event.

ET Online
Focus on summers
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Focus on summers

A Flipkart spokesperson said this will be a big sale, a smaller version of the flagship festive season Big Billion Days sale. “It will be focussed on summer products like refrigerators, air-conditioners and will also have a big line-up on televisions, smartphones and other categories. There will bank offers, too,” the spokesperson said.

Others
A tale of discounts
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A tale of discounts

An industry executive said with marketplaces cutting down on heavy discounts, sales have been growing at a single-digit pace this year with consumers holding back on large purchases. The marketplaces expect a 4-5 fold growth in business as compared to the usual period with the proposed sale this month.

Others
Time to say goodbye?
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Time to say goodbye?

Amidst all this Sachin Bansal, one of the co-founders of the company and its longest-serving CEO of Flipkart is all set to be in an exit mode. Though his plans remain unclear he might be looking into mentoring other entrepreneurs and focusing more on his private label brand called ‘Billion’.

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