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70,000 LeEco smartphones sold out in 2 seconds on Flipkart

Chinese electronics company LeEco sold 70,000 units of 4G Le 1s smartphones within two seconds of its sales started on ecommerce portal Flipkart.

, ET Bureau|
Updated: Feb 02, 2016, 06.10 PM IST
NEW DELHI: Chinese new entrant LeEco sold 70,000 smartphones in two seconds in its first flash sale on Flipkart, Tuesday, taking after the immense success of Xiaomi which flash sale a household name over last year and a half.

Over 605,000 had registered to purchase the Le 1s smartphone on the site, LeEco said in a statement, and claimed that it set industry records for largest number of phones sold out in a single flash sale, the shortest ever time for sale of such a large number of phones, and the highest presale registration number.

"I am proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand,” said Atul Jain, COO, Smart Electronics Business, LeEco India.

“I am grateful for the trust consumers have vested in us and I am sure they'll have a great experience in using our products," he added.

Ankit Nagori, Chief Business Officer at Flipkart said, "I am amazed by the numbers. This sales figure is a new milestone and sets a benchmark for all other brands in the industry. For a new entrant like LeEco this is really a commendable achievement."

LeEco launched its flagship phones Le Max, Le Max Sapphire and the budget level Le 1s, claiming that its phones were better than the Apple’s latest iPhone 6s. Priced at Rs 32,999, Rs 69,999 and Rs 10,999, respectively, are being sold through flash sales on Flipkart.

The company aims to capture a significant share of the massive middle-class market with its attractive price and specifications.

It added that the next flash sale for Le1s on Flipkart is on Feb 9th. Registrations will commence at 6 pm today. Since there will be no roll -over of existing registrations, whoever registered earlier but could not buy, would need to register afresh.

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