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Business will remain as usual despite selling global operations: BlackBerry

“I wouldn’t deny that (impact of the sellout announcement on operations in India). It did have a little bit effect on sentiments in the market,” MD Sunil Lalvani said.

, ET Bureau|
Aug 30, 2013, 12.55 AM IST
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“I wouldn’t deny that (impact of the sellout announcement on operations in India). It did have a little bit effect on sentiments in the market,” MD Sunil Lalvani said. (Pic by AP)
“I wouldn’t deny that (impact of the sellout announcement on operations in India). It did have a little bit effect on sentiments in the market,” MD Sunil Lalvani said. (Pic by AP)
NEW DELHI: BlackBerry has sought to assure its jittery corporate users in India that business will remain “as usual” despite the Canadian handset maker’s announcement of a plan to sell global operations earlier this month.

“I wouldn’t deny that (impact of the sellout announcement on operations in India). It did have a little bit effect on sentiments in the market because people started assuming that we are up for sale,” managing director Sunil Lalvani told ET on Thursday.

“I will categorically say that we’re not up for sale, but we’re up for evaluating strategic alternatives which could include a possible sale,” he clarified, adding that the company will continue to roll out products and services aimed at business growth – globally and in India. BlackBerry, hit by stagnant sales and a falling customer base globally as well as in India, is still betting big on the South Asian nation which is a “priority market,” he said.

The company, which dominated India’s smart phone segment not too long back, has seen its market share fall to 3.4% in the segments it operates in, typically over $150 a handset.

But it is betting on some key initiatives to win back customers in the country. For example, in the next few weeks, it plans to make the popular messaging service, BlackBerry Messenger (BBM), available on smartphones which run on other operating systems like Android and iOS, apart from the BlackBerry devices.

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