Pixel 3 pricing may hit Google’s bid to break into premium segment
What's on offer
“Not many changes this year, but prices look way too high. If you ask, will there be a positive uptake of pixel phones? I don’t think that will happen. The benchmark that OnePlus has set in $500-$700 segment, and number of features that it offers, is immense,” said Upasana Joshi, associate research manager, Client Devices, IDC India.
In India, for the Pixel 3 range costs between Rs 71,000 -Rs 80,000, and Rs 83,000 - Rs 92,000 for the Pixel 3 XL variant, pushing it into the super-premium segment which typically starts from Rs 50,000 and above. One trend going for Google, though, is that Indians are willing to pay more for smartphones, pushing up the average selling price (ASP) of devices, said Counterpoint’s associate director Tarun Pathak.
Long journey ahead
Counterpoint Research data showed that Pixel had just 1% market share in the premium segment in the April-July quarter, with OnePlus, Samsung and Apple being the top three.
When to expect