The Economic Times
Stock Analysis, IPO, Mutual Funds, Bonds & More

ADAG gaming portal Zapak to go global soon

Site will be launched at Casual Connect, a global event being organised by Casual Games Association in Kiev, Ukraine.

, ET Bureau|
Last Updated: Oct 25, 2008, 01.53 AM IST|Original: Oct 25, 2008, 01.53 AM IST
PUNE: Zapak, a casual gaming portal of the Reliance ADAG, will go global through, a website targeted at the world���s gamers. This is being launched in the Ukraine on Thursday, loaded with over 12,000 games in six languages.

The website will be launched at Casual Connect, a global event organised by the Casual Games Association, an international trade association of casual gaming professionals, being held in Kiev (Kyiv), the capital city of Ukraine, from October 22 to 24.

Zapak is also looking to expand into Brazil, Russia, Pakistan and China with dedicated casual gaming websites for these countries, Zapak COO Rohit Sharma told the ET.

��� is an India-focussed site, with the content, advergames and in-game advertising all being Indian. We were successful in opening up the Indian casual gaming market and we now want to take the brand global. will feature over 12,000 games in Portuguese, Russian, Spanish, Hindi, English and French,��� he said.

���We are at various stages of forming partnerships with media and gaming companies in Brazil, Russia and Pakistan. These countries have very similar trends in gaming, entertainment and Internet penetration. The gaming market in these countries is at a stage where it will explode in the coming years. Since our business model was successful in India, we believe it is the right time to go to these countries,��� Mr Sharma said. The game developer will aggregate most of the games on zapakworld.-com, a model followed by websites like and and social networking sites.
Add Your Comments
Commenting feature is disabled in your country/region.

Other useful Links

Copyright © 2020 Bennett, Coleman & Co. Ltd. All rights reserved. For reprint rights: Times Syndication Service