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Can't wait to launch WhatsApp payments for all our Indian users: Will Cathcart, global head, WhatsApp

Amitabh Kant, CEO of Niti Aayog said he welcomes WhatsApp to drive digital transactions for its 400 million users as Indians love WhatsApp and can't do without it.

, ET Bureau|
Jul 25, 2019, 01.59 PM IST
WhatsApp's global head Will Cathcart said the company wants it to be as easy to send money on the platform as sending a message and can't wait to launch WhatsApp Payments for all its Indian users by the end of this year. WhatsApp payments have been in the beta stage since early last year for a million users in India.

Amitabh Kant, CEO of Niti Aayog said he welcomes WhatsApp to drive digital transactions for its 400 million users as Indians love WhatsApp and can't do without it. The two were speaking at an event in New Delhi on WhatsApp Business for small and medium businesses on Thursday.

WhatsApp and NITI Aayog, under the aegis of its Women Entrepreneurship Platform (WEP), announced a partnership to support the growth of an ecosystem to promote women entrepreneurs in India. Under this partnership, WhatsApp, in collaboration with NITI Aayog, will announce an annual calendar of events aimed at capacity building of the women entrepreneurs and evolve specific programs aimed at addressing challenges being faced by women entrepreneurs. The initiative would target the registered users of WEP, WhatsApp said.

WhatsApp said it will also partner with the Women Transforming India (WTI) Awards 2019, a flagship initiative of NITI Aayog. WhatsApp has decided to provide support amounting to US$100,000 for the WTI winners under the partnership. The WTI Awards, which NITI Aayog organises in partnership with the United Nations, recognise stories of exceptional achievements by women who are breaking the glass ceiling and challenging stereotypes through businesses, enterprises, and initiatives aimed at solving societal challenges.

“It’s our honor to partner with NITI Aayog to help support the future women business leaders of India,” said Cathcart. “Small businesses are the backbone of a strong economy and I am proud of the role WhatsApp can play in helping build the next generation of India’s women entrepreneurs.”

“India has one of the most vibrant startup ecosystems, and the next big disruptions will be driven by women-led enterprises, with digital medium being the biggest enabler. This partnership with WhatsApp underlines our mutual commitment to support the aspirations of women entrepreneurs in India,” said Amitabh Kant, CEO of NITI Aayog.

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