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Despite TikTok ban, India’s short-video consumption is rising in leaps and bounds

Despite TikTok ban, India’s short-video consumption is rising in leaps and bounds
Despite TikTok ban, India’s short-video consumption is rising in leaps and bounds

Synopsis

India's short video consumption is rising in billions for similar apps since June end. Video views have shot up to the billions for MX Player's TakaTak, Roposo and Trell.

New Delhi | Mumbai: Indian social media users are spending more time on short videos, with little sign their appetite has been blunted by the ban on Byte-Dance-owned TikTok. Video views have shot up to the billions for apps such as MX Player’s TakaTak, Roposo and Trell. Facebook’s photo-sharing app Instagram also said engagement had risen for its short-video format Reels, which was test launched a week after the ban was imposed on June 29 on 59
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