TikTok partners with National Skill Development Corporation
NSDC has joined TikTok to leverage the platform to educate TikTok’s over 200 million users, including first-time Internet users in India.
Tik Tok said as part of the collaboration, NSDC (@skillindiaofficial) has joined TikTok to leverage the platform to educate TikTok’s over 200 million users, including first-time Internet users in India about the ongoing government-driven skill development programs and vocational training opportunities in the country through an in-app campaign #Skills4All.
Gaurav Kapoor, senior head, communications and advocacy and industry partnership and CSR at National Skill Development Corporation said, "We are excited to join TikTok, in celebration of World Youth Skills Day 2019. Through this platform, we look forward to engaging with TikTok's vibrant community to achieve our vision of a skilled India. Through diverse content on TikTok, we aim to excite and educate the youth about the various opportunities in the space of vocational training in India. We believe that by harnessing the potential of short-videos, we will be able to motivate youth to join Skill India mission.”
“We are excited to partner with NSDC in their World Youth Skills Day initiative to promote skill development among India’s youth on TikTok and educate them about vocational training and programs. This partnership is aligned with TikTok’s mission to empower India’s creative economy by providing its over 200 million users with a global platform to showcase their talent and skills across categories. We hope to help NSDC bridge the existing gap of skills supply by educating our users about their initiatives,” said Nitin Saluja, director, public policy, TikTok.
TikTok said the collaboration on the platform with #Skills4All has already garnered over 217.7 million views with some of the most popular TikTok creators such as @englishwithgeet, @rannvijaysingha and @theamrapalette sharing their videos on the TikTok.