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TikTok reclaims top slot on app stores in India

Tik Tok said it has launched #ReturnOfTikTok, its latest brand campaign and that #ReturnOfTikTok is already trending with over 504 million views on the app.

, ET Bureau|
May 08, 2019, 04.33 PM IST
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NEW DELHI: A week after it became available again on app stores in India, Tik Tok said on Wednesday that it has reclaimed the top spot as the number one top free app on iOS and as the top free app in the social category on the Google Play Store.

Tik Tok said it has launched #ReturnOfTikTok, its latest brand campaign and that #ReturnOfTikTok is already trending with over 504 million views on the app.

Last month, the Madras High Court lifted a stay on downloads of the popular Chinese app taking into account the safety features incorporated by its owner Beijing ByteDance Technology Co. The Madras High Court had earlier asked the Indian government to ban the TikTok app for spreading inappropriate content.

The court later said that while it was concerned about several incidents of women and children using cyberspace and becoming victims, it was “also aware of the fact that the millions of users are denied their rights to have access to the said platform which also promises several good things.”

"We would like to express our deepest gratitude and thank our over 200 million users in India for the overwhelming response, support and love they have shown towards Tik Tok. The launch of #ReturnOfTikTok is a testament of our continuing commitment to our Indian community. We are looking forward to continuing our journey with our Tik Tok family and actively work towards ensuring a safe and positive in-app experience for our users,” said Sumedhas Rajgopal, entertainment strategy and partnerships lead, TikTok (India).

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