Search
+

    Customers spending more in data analytics to mitigate risks, improve engagement: Infosys

    Synopsis

    In a study released today, the company found out that nearly one-third of them ready to invest in customer experience improvement using various data analytics solutions.

    Agencies
    Infosys said it developed solutions and platforms ahead of time keeping mind the disruption in the world of data analytics and trained people.
    Infosys sees sharp rise in opportunities in data analytics with more global companies choosing to invest in customer experience enhancement, risk mitigation using data analytics.

    In a study released today (which reached out to more than 1000 senior executives in the US, Europe and other markets) ‘Endless possibilities with data: Navigate from now to your next’, the company found out that nearly one-third of them ready to invest in customer experience improvement using various data analytics solutions.

    According to the study, 28% respondents were interested in leveraging analytics for risk mitigation activities such as predicting risk to enable better decision making, and detecting anomalies that could disrupt business effectiveness or in some cases help companies prevent losing customers.

    The company said it is also working data analytics based solution that can improve customer experience of energy utilities in the UK to help them improve services at a time when the government is starting easy switching for the consumers.

    “Today, most of our clients or prospects are investing in how are they continuously listening and how do they service the customers in the micro moment (right time). It is very important to make sense of the data in the moment of truth,” said Satish H C, Head Global Services - Data and Analytics, Infosys.

    Infosys said its research, conducted by Infosys Knowledge Institute, has made an assessment of enterprise expectations in a world of endless possibilities with data: while it explored a range of challenges, opportunities, and the role of new technologies in the analytics world.

    Satish recalled how in today's world product design was influenced by conversation between customers or prospective customers and their brand ambassadors for one of its clients.

    Infosys said it developed solutions and platforms ahead of time keeping mind the disruption in the world of data analytics and trained people.

    “We foresaw a need for democratisation because the world will never have data scientists to the extent that we all need. You have to start making them more productive,” said Satish.

    Also Read

    2 Comments on this Story

    Niveza Equity Research617 days ago
    Infosys stock is again in limelight in order to the news of unveiling it’s Technology and Innovation Lab at Hartford. After the citizens Energy Group''s deal , this will be another key factor contributing to the company’s global market expansion and enhancement. Search Google for Niveza FREE Share Market Tips today.
    Patriot619 days ago
    I hope America puts in stronger data localization laws. Otherwise these jobs will go to India and they will do it for pennies. Only Donald trump can help.
    The Economic Times