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IdeateLabs elevates Porus Jose to CCO, strengthens creative leadership with two new appointments

Vrutika Dawda, director, IdeateLabs, added, “Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function.

, ET Bureau|
Last Updated: Jun 03, 2020, 06.27 PM IST
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MUMBAI: Mumbai-based independent digital-first creative agency IdeateLabs has beefed up its creative leadership team with appointment of two senior creative directors– Sajid Dadarkar and Ashwini Vyas – and elevation of Porus Jose to the role of chief creative officer.

Both Dadarkar and Vyas will work towards charting a creative strategic roadmap for the agency and transforming the communication approach for its accounts.

The duo will report to Jose, who has been with IdeateLabs for over 4 years and has driven the creative practice with a team of more than 110 people reporting into him.

Dadarkar and Vyas come with close to 15 years of experience each, in leading creative teams in some of the top advertising agencies.

“Experimentation is the cornerstone of great creative work. It’s one of the beliefs that Ash and Sajid share. The freshness of their thinking and their approach towards work will not only go a long way in bolstering the brands we work with, but will also bring cohesiveness in the team and boost the spirit,” said Porus Jose. “It is also an exhilarating time for the agency with a whole host of new initiatives and client wins. I am excited to be leading this team as we go marching into the digital-first future.”

Vrutika Dawda, director, IdeateLabs, added, “Porus is an integral part of the think tank at IdeateLabs and has contributed immensely to the growth of the agency. Adding Ash and Sajid to the team will up the ante of our creative offerings. The idea is to make them the brand custodians, and inculcate the sense of ownership, accountability and responsibilities in the creative function. They will be the driving force in taking our clients from ‘satisfied’ to ‘delighted’. I’m sure, the team will benefit immensely from this senior leadership, led by Porus”.

Vyas moves from Jack in the Box Worldwide and has worked on brands like HUL, Lenovo, MRF, Bangalore Royal Challengers (RCB), Tata Motors, Vodafone and others.

“Over these years, I have been collecting creative experiences at some of the best advertising agencies in India. My aim is to uplift the art, and groom my team for award-worthy ideas by providing them accurate direction. I am excited to work with this fun-loving bunch of people in the creative team. I plan to land some award-winning campaigns in the current year and make that a practice”

Dadarkar, meanwhile, comes with a rich advertising background across agencies, spanning two countries. Prior to IdeateLabs, he was at MullenLowe Lintas Group.

Having worked with vast and diverse portfolios from chocolates, baby care to automobile and airlines, he comes with a keen insight into the consumer’s mind and the way he/she behaves. He has also worked with clients such as Fair & Lovely, Cadbury Dairy Milk, Parle-G, Pepsodent, Standard Chartered Bank, Singapore Airlines, Emirates Airlines, and Nissan, to name a few.

“I’m glad to be a part of the robust team at IdeateLabs,” Dadarkar said. “The kind of freedom I see in this Company is something I haven’t seen in many places. I plan to put my myriad experiences in the industry, working on a large spectrum of categories. Also, it will be a great opportunity to put this knowledge to use for the young and coming generations of creative minds.”
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