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Chennai's Zoho Corp unveils website analytics software

Chennai-based Zoho Corp today unveiled a software that enables website curators to track and chat with online visitors.

, ET Bureau|
Updated: Aug 04, 2015, 06.39 PM IST
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Chennai-based Zoho Corp today unveiled a software that enables website curators to track and chat with online visitors.
Chennai-based Zoho Corp today unveiled a software that enables website curators to track and chat with online visitors.
CHENNAI: Chennai-based Zoho Corp today unveiled a software that enables website curators to track and chat with online visitors, an application that appears quite tailored for the burgeoning e-commerce industry to get closer with their target audience.

Launched in the US about six months ago, SalesIQ is now brought to India. It allows a consumer-facing website to know real-time when new customers stream in. It allows marketers to create a workflow to decide which visitors to go for in terms of promotions, based on a wide variety of parameters from frequency of visits to the time spent on the website. SalesIQ has garnered business from wide origins, with e-commerce being a part and companies such as publishers, law firms, cloud service providers, real estate firms, and consumer e-commerce in the clientele.

Another key feature is an automated conversation starter to people who pass a certain engagement milestone on the website. Zoho SalesIQ also offers something similar to the aircraft's black box at the end of the day in a report on the number of visitors, the path they took -- Facebook, Google adwords, or through e-mail campaigns, e-mail campaigns -- and design their interaction models.

"Today, you just give historical information of who came to your website. This software converts your website visitor into into a real store visitor," said the company's founder and CEO. The free version of Zoho Sales IQ is for two users, one website, and can take 5000 users a month, but Vembu clarified the software can be scaled up to take even a million visitors or more.

Zoho also unveiled two other products today; one is a competitor to the Microsoft Powerpoint with capabilities for the presenter to control slides on the audience's laptops or mobile phones, and capabilities for the audience to raise questions real-time. The other product is an updated Zoho Mail with social media functions such as Liking, and abilities to chat in internal groups.

Founded by Vembu nearly two decades back, Zoho takes on Microsoft and Google with its mail, writer, slide presentations, and many other business-centric functions.

"Initially, it sounded all ambitious. The fundamental reason is we thought the cloud is going to change everything. That is how the script is playing out. They didn't take cloud seriously. They are paying the price," Vembu said of his competitors.

Zoho is used by 15 million users. In the next five years, it hopes to touch 10 million users and take it up to 1 billion eventually.

Zoho was once close to a VC deal of nearly $200 million but the founders had turned it down. "After that, we did not look back, as we think the VC-led model does not give scope for further product development," said Vembu.

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