Truecaller is now launching a new business vertical, aimed at turning the revenue tide — credit offerings.
Truecaller has a user base that most apps would kill to have. Among the first movers in the caller identification space, the Stockholm-headquartered Truecaller saw early on that the ability to identify an unknown caller on a mobile phone would be helpful, most importantly in avoiding spam. This insight, combined with smooth execution, has helped the company gain
it a tough sell for Truecaller,” says Archit Agarwal, digital specialist at The Mavericks India, a Gurgaon-based digital agency. Truecaller has set itself a deadline of 2022 to go public. The challenges it needs to solve ahead of that date are clear. Now it is only a question of whether the small credit diversification can pay off.