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Reliance plans to rope in kirana stores as franchise partners for JioMart

Reliance plans to rope in kirana stores as franchise partners for JioMart
Reliance plans to rope in kirana stores as franchise partners for JioMart
JioMart has signed up 56,000 kirana stores across 30 cities to pilot this direct-sale system in the June quarter of this year.

Synopsis

Reliance Retail will exit direct sale of groceries, FMCG goods on its e-commerce platform JioMart, by roping in kirana stores as franchise partners that will sell these products to consumers in their respective neighbourhoods.

Kolkata: Reliance Retail will exit direct sale of packaged food, grocery and FMCG goods on its e-commerce platform JioMart by roping in kirana stores as franchise partners that will sell these products to consumers in their respective neighbourhoods. This marks a shift in strategy that differentiates it from other big online grocery platforms such as Big Basket, Amazon and Grofers.The kiranas will source goods from Reliance or elsewhere, said
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