Why you should be worried about WhatsApp’s updated privacy policy

Facebook claims that it will use and share WhatsApp data with other marketing partners to improve targeting and advertising relevance.

Synopsis
Integrated platforms will offer more surveillance over the user’s purchase journey, allowing Facebook greater opportunities to intervene and convert abandoned carts into sales. However, users may not benefit from this unwarranted attention. Beyond the danger of an advertising monopoly lies the threat arising from stockpiled aggregate user data.

In an age when social media has become the opium of the masses, any revision to the terms that govern its use will, at least, create a storm in a teacup. WhatsApp, which originally promised a free and encrypted messaging service, announced that it will force users to either accept new data-sharing protocols or quit the service altogether on February 8.Facebook, its parent company, now reserves the right to hoard and harvest data from WhatsApp,

Ateesh Tankha Syagnik Banerjee

ET CONTRIBUTORS

6 mins read

Jan 12, 2021, 11:11 PM IST

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